Brand DNA Event - Virgil Abloh + Samuel Full.
I’m helping Virgil Abloh, Founder/CEO of Off-White, create exactly that kind of brand. His goals are clear, but also wide ranging: "I want to make virtual clothes to paint pictures physical clothes cannot, and let buyers access a new dimension of their personal style - no matter who they are, where they live, and the virtual worlds they love."
Matthew Ball • Content, Services, and Asset Businesses in the Metaverse — MatthewBall.co
Timothy Shih added
Core Studio Public Lecture: Virgil Abloh, “Insert Complicated Title Here”
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I almost don’t even want to design and operate from scratch. I’m into the idea of editing. And I think that’s valuable now, because the cycles have gotten shorter. For me, the ideas of Mies van der Rohe and Bauhaus are things that completely translate to modernism in clothing—the idea that you could design a building that’s so resolved in its princ... See more
Thom Bettridge • VIRGIL ABLOH: “Duchamp is my Lawyer”
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I almost don’t even want to design and operate from scratch. I’m into the idea of editing - Virgil Abloh
- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."
Hugh Francis • ✨ Expansive Brands • garden3d research
Brian Sholis added
The idea of putting things in a box just doesn’t work for me. It worked for a generation that was supposed to be where they are. My story starts from immigrant parents from Ghana in West Africa. On the will of my dad making it to America, I was afforded the range of options opposite from a third world country.
Being an outsider allowed Abloh to appr... See more
Trung Phan • 9 Creative Lessons From Virgil Abloh
Towards a body of work.
What is it supposed to speak to? It should be, I hope, beyond the scope of scaling one app. It should be, I hope, in constant dialogue of bridging past, present, and future.
I think, at least what I’ve been meditating on for the past 7 months, is that we have to look towards designing an organization that allows the ability ... See more
What is it supposed to speak to? It should be, I hope, beyond the scope of scaling one app. It should be, I hope, in constant dialogue of bridging past, present, and future.
I think, at least what I’ve been meditating on for the past 7 months, is that we have to look towards designing an organization that allows the ability ... See more
Reggie James • Towards a Body of Work (1)
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Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.