VIRGIL ABLOH: “Duchamp is my Lawyer”

I’m helping Virgil Abloh, Founder/CEO of Off-White, create exactly that kind of brand. His goals are clear, but also wide ranging: "I want to make virtual clothes to paint pictures physical clothes cannot, and let buyers access a new dimension of their personal style - no matter who they are, where they live, and the virtual worlds they love."

Virgil Abloh: "Physical = digital"

Abloh’s approach was often to make a small “3% “change to the original form. He wasn’t changing something by 3% just to change it by 3%, though. He was adding his personal 3% touch (in a world of generative AI, I really want to emphasize the personal touch aspecthere).

My favourite example of Abloh's approach was a collaboration with Nike on “The T... See more

“Instead of a siloed system, [imagine] there’s multiple brands building on top of designs, and then those designs are being forked into different things,” Angelo says. The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share... See more

@mrb5994

2 years ago

Breakdown of the video:

+ Find a personal narrative to amplify your work. Give it a authentic identity.

+ Find a inefficiency in the industry that you are able to utilize.

+ Have a wider skillset. Do not focus on one particular aspect of the business.

+ Try to reverse-engineer garments. You will learn a lot about the construction ... See more