Saved by Mike Renaud
02 Brand Building
Brand is the emotional connection you establish with your customers and those whom you would like to become customers.
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Dan Frommer • The Scott Sternberg guide to building emotional brands
Remember the definition of a brand is predicated on feeling.