Saved by Mike Renaud
02 Brand Building
A brand is also far more than the name, logo, symbol or trademark that highlights its origin; it is imbued with a set of unique values that defines its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
The first step in building a brand is to look inside and see where the raw energy will come from.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Branding is a strategic point of view, not a select set of marketing activities.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
blog.intercom.comblog.intercom.complace. Brand building, at its simplest, is the creation of familiarity, trust and a rapport with people who will