added by Mike Renaud · updated 2y ago
02 Brand Building
What exactly is a brand? Hint: It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a brand is a customer’s gut feeling about a product, service, or company.
from ZAG: The #1 Strategy of High-Performance Brands by Neumeier Marty
A BRAND IS A PERSON’s GUT FEELING A ABOUT A PRODUCT, SERVICE, OR COMPANY.
from ZAG: The #1 Strategy of High-Performance Brands by Neumeier Marty
- A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier
Mike Renaud and added