Saved by Elizabeth Marshall and
Boring to who?
he tries to live by writer George Saunders’ advice: “Stop trying to teach the world something and instead refuse to be boring.”
The Bindery Agency • About
Because high-resonance storytelling takes precedence over originality. After all, you’ll rarely change someone’s life by telling them something new, but you can deeply affect them by saying something they know to be true so well that it compels them to finally confront it.
Julian Shapiro • Highlights 🥑 Why Your Ideas Are So Bad
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them
Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
“Giving the people what they want isn’t nearly as powerful as teaching people what they need. There’s always a shortcut available, a way to be a little more ironic, cheaper, more instantly understandable. There’s the chance to play into our desire to be entertained and distracted regardless of the cost. Most of all, there’s the temptation to... See more