Boring to who?

Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done

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Marketers forget this daily. Because we get bored with our stuff. Our story, our change. We’ve heard it before. We remember it. But we’re bored. And so we change it. Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tire

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Your audience doesn't want information. They want YOUR perspective on information. 10 people can share the same idea. Only one will say it in a way that changes minds.