added by Elizabeth Marshall and · updated 3d ago
Boring to who?
Because we get bored with our stuff. Our story, our change. We’ve heard it before. We remember it. But we’re bored. And so we change it. Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when y
... See morefrom This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
No one watches a mediocre YouTube video they’ve seen before. No one passes on a boring e-mail. No one invests in a stock that’s boring, with few prospects for big growth.
from Tribes: We need you to lead us by Seth Godin
- Boring: If something’s boring, delete it or re-write it
from Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes by Anthony Pompliano
sari added
- If your commerce experience is boring, you’re dead.
from #292: Why Web3 Loyalty Hasn’t Taken Off (Yet) by Tareq Nazlawy
In a sea of competing brands, give me a reason to come back to yours
One of the great comics of our time is booked for a gig in New York City. His agent isn’t paying attention, though. The comic shows up at the club; he’s in a good mood. He brings his best material. He’s up there, working the room, and no one is laughing. Not a peep. He’s bombing. After the show, he’s beating himself up, thinking of quitting comedy
... See morefrom This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin