Saved by Elizabeth Marshall and
Boring to who?
Having voice and taste is not enough. You need reliability. Whether you have a YouTube channel or a link-dump newsletter, you need to keep delivering what you promise to deliver. You need to maintain your voice and taste over time, which results in a trusting relationship with the consumer. It’s like a restaurant: You’re only going to become a regu... See more
Most makers make things for a human audience. And to engage an audience you have to understand what they need.
Paul Graham • Hackers & Painters: Big Ideas from the Computer Age
"You have the right to not be boring"
Start with the interesting thing and work your way back
If it's something you mention to 3 people, put it into a blog/post/video
If you’re not sure about the level of stakes in your story, simply ask yourself: • Would the audience want to hear my next sentence? • If I stopped speaking right now, would anyone care? • Am I more compelling than video games and pizza and sex at this moment?
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Substack notes:
Your reader's struggles, not your expertise. Shared Notes focus on problems your audience faces. Notes showing off how smart you are rarely connect.
Simple, extracted ideas, not complex methodologies. Your job is to pull out straightforward insights that anyone can understand.
Understanding of problems before solutions. When readers th
... See more