Saved by Elizabeth Marshall and
Boring to who?
he tries to live by writer George Saunders’ advice: “Stop trying to teach the world something and instead refuse to be boring.”
The Bindery Agency • About
Because high-resonance storytelling takes precedence over originality. After all, you’ll rarely change someone’s life by telling them something new, but you can deeply affect them by saying something they know to be true so well that it compels them to finally confront it.
Julian Shapiro • Highlights 🥑 Why Your Ideas Are So Bad
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them
