been gone for a bit, did i miss anything big?

13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an ess... See more

@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL

Key is to understand what is endemic to their audiences. Idea of product-influencer-market fit. For example, Emma Chamerlain built a coffee brand around herself. See the beauty side of YouTube as a leading indicator of what this looks like. Micro/medium influencers.