Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from affi... See more

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

User growth is driven by social promotions on other platforms, and it is especially useful when major public-facing influencers promote their upcoming Shop LIT livestreams on their Instagram accounts, said Zhang. The app also has a special reward center that awards “coins” to users for inviting friends to join the app, write a review or follow it o... See more