Saved by Sam Blumenthal
Beauty & Wellness Briefing: Instagram livestream shopping takes off
Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from affi... See more
Glossy • Indie beauty brands embrace shoppable livestreaming
In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an ... See more
Avery Segal • Ecommerce as Video’s Killer App | Andreessen Horowitz
A significant amount of commerce will be sold live (ie: IG live style). Your favorite creator hosting a live show where you can buy products in real-time. This will be embedded on websites and you can already do this on social platforms.
Greg Isenberg • The Future of Commerce - Greg Isenberg
In a time when shoppers are wary of being in physical shopping centers due to the pandemic, retailers, brands and social media apps have all jumped on the shoppable live content playing field in some way. In recent months, Nordstrom announced over 50 interactive livestream events, Facebook partnered with Anne Klein to debut its live in-app shopping... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Facebook Shops and Instagram Shops represent a model of e-commerce that more closely aligns with consumers' natural shopping behavior, combining serendipitous discovery and social inspiration.