Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more

Use of the online video platform continued to surge in recent months as brands and merchants impacted by Covid-19, including mall operator Intime and furniture retailer Easyhome, increasingly turned to livestreaming to resume operations.