Ayodeji on Substack
Finding Your Niche
You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.
Finding the right niche on TikTok is a combination of:
... See more
You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.
Finding the right niche on TikTok is a combination of:
- What topic do you have a meaningful competitive information advantage in?
- What topic are people already following?
... See more
Nat Eliason • Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their… Show more
This core group shares a desire. Perhaps they’re frustrated, left out, seeking something better or something new. They are not typical. Offer that group connection, status, forward motion, opportunity, and insight. This feeling is often different from what the masses will eventually adopt.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Your micro-niche should consist of people who you would enjoy connecting with and people who would equally enjoy connecting with you.
Daniel Priestley • Key Person of Influence
- Identify your believers
Who already loves what you do? What unites them beyond demographics? What worldview do they share? - Amplify your edges
What aspects of your brand or product would some people absolutely hate—but your believers would love even more? Those points of tension are gold. - Make exclusionary choices visible
Don't hide your limitation