Attention

Here’s the sad truth: people don't read anymore.

High on dopamine, they hop, skim, and jump from one stimulating snack to the next.

So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.

As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional

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“A few tips on how to be a better writer:

– write about what fascinates you

– make one point per sentence

– use stories to make your point

– cut extra words like “really” and “very”

– read the whole thing out loud

– post publicly (you’ll try harder when you know others will read it)

And finally, be more thoughtful about what you consume. The quality of id... See more

The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas. Want to publish a bestseller or launch a startup? Want to spread your ideas across the Internet like schmear on a New York bagel? Then become a better writer .