What Eyes Want - Christopher Butler

This act of “really looking” is deceptive. It requires an almost “unlooking” to see closely, a kind of defocusing. Because: We tend to see in groups, not details. We scan an image or scene for the gist, but miss a richness of particulars. I suspect this has only gotten worse in recent years as our Daily Processed Information density has increased, ... See more

1. In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things

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