The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.

Complaining about not achieving success despite working hard is like complaining about an ice cube not melting when you heated it from twenty-five to thirty-one degrees.

the biggest reason why you slip into motion rather than taking action: you want to delay failure.

Every craving is linked to a desire to change your internal state.

Furthermore, goals create an “either-or” conflict: either you achieve your goal and are successful or you fail and you are a disappointment. You mentally box yourself into a narrow version of happiness. This is misguided. It is unlikely that your actual path through life will match the exact journey you had in mind when you set out. It makes no sen

Success is the product of daily habits—not once-in-a-lifetime transformations.

Changing our habits is challenging for two reasons: (1) we try to change the wrong thing and (2) we try to change our habits in the wrong way.

A craving is just a specific manifestation of a deeper underlying motive.

Recent research, however, shows something different. When scientists analyze people who appear to have tremendous self-control, it turns out those individuals aren’t all that different from those who are struggling. Instead, “disciplined” people are better at structuring their lives in a way that does not require heroic willpower and self-control.