After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success... See more

Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

And I think that is going to remain, easily for the next year or two. And it might be a fundamental shift, you know, just like there’s going to be a fundamental shift in consumption patterns, online versus offline. I think people are going to be up for making brands that have a bit of emotion. And make decisions not always with the bottom line in... See more

Marketing que prioriza el ser humano. Correo electrónico que prioriza a las personas. Contenido centrado en los humanos.

maps. But kids growing up with AI companions are learning that meaningful relationships involve curiosity about context. They expect technology that notices their environment, conversations that build on visual cues, interactions that feel personally tailored to their current moment, and responses that connect to their physical world, not just... See more