An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
Kaleigh Moorehashtagpaid.com.png)
Saved by sari
An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
Part of that was a re-launch of their Sparks rewards programme to go digital-first, specifically because, as CEO Steve Rowe said, “It builds our relationship with customers through a more personalised experience.”
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
And I think that is going to remain, easily for the next year or two. And it might be a fundamental shift, you know, just like there’s going to be a fundamental shift in consumption patterns, online versus offline. I think people are going to be up for making brands that have a bit of emotion. And make decisions not always with the bottom line in m... See more
Dan Frommer • Designing in a crisis
Each product has its loyal consumer, and the scenario for promoting the product will depend on its image.
Darya Jandossova • How To Create A Go-To-Market Strategy In 2023
The secret behind Perplexity, Base, & Figma
offmenu.substack.com