Liquid Learning - The Edutainment 3.0 Report

Business Get in the Groove -  This one is focused on what happens inside an organization - i.e. the learning, training, and development of their employees.  It may not always be as sexy as positioning your brand as a neo educator, but businesses of shapes and sizes have enormous opportunities to utilize Edutainment 3.0 - and with real ROI... See more

UGE (User-Generated Edutainment):  UGE does look like UGC on the surface, but the best work in this area has something different going on: an increased focus on Pedagogy. Although some UGE creators may not see themselves as students of the science of learning, the proliferation of access to learning about learning means UGE is on the rise.&nbs... See more

Higher Ed has Serious Fun -  Formal education institutions are too often geared around the same old methods for learning - using teaching methodologies that haven’t changed much since the Industrial Revolution (and even further back...). Relying on lectures and note-taking leaves students painfully bored, most doing just enough to get by. Howe... See more

Teachers are the new DJs:  We see a strong parallel emerging. The skills, tribes, and culture DJs brought to the table in the music & entertainment world match closely with new forms of learning, particularly those powered by the internet.  The new breed of teachers are to education what DJs were to music. They are... Less likely to h... See more

Play-to-Learn:  Play is crucial for human growth and development. It allows us to explore and expand our creativity, connect with others and nurture our intrinsic motivators through getting in tune with an inner sense of purpose. One of the most effective and popular methods of play is through games.

Cultural Institutions Reimagined - Many museums and other cultural institutions have had a rough ride of late. Although their curators and patrons may disagree, so many of them are great examples of Edutainment. What’s more, they’re incredibly well placed to capitialize on Edutainment 3.0. To achieve this two-pronged mission, museums are ... See more

Tackling Wicked Problems - As organizations look to activism to help solve the world’s “wicked problems” and foster audience loyalty, they’ll need Edutainment initiatives that focus on Science, Social Issues, or Sustainability. Edutainment alone can’t solve these problems. But brands and organizations can break down these topics in simple and ... See more

Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

8 Trends in Edutainment: