Liquid Learning - The Edutainment 3.0 Report

Edutainment 3.0 is rooted in experiences and relationships.  It enables Liquid Learning - the principles and pedagogy of skill and knowledge building, in forms enabled by digital, networked communities, and composable media. * Content poured into digitally-enabled containers. * Immersive technology democratized. * Creation and remixing goes pe... See more

Teachers are the new DJs:  We see a strong parallel emerging. The skills, tribes, and culture DJs brought to the table in the music & entertainment world match closely with new forms of learning, particularly those powered by the internet.  The new breed of teachers are to education what DJs were to music. They are... Less likely to h... See more

Play-to-Learn:  Play is crucial for human growth and development. It allows us to explore and expand our creativity, connect with others and nurture our intrinsic motivators through getting in tune with an inner sense of purpose. One of the most effective and popular methods of play is through games.

8 Trends in Edutainment: 

Tackling Wicked Problems - As organizations look to activism to help solve the world’s “wicked problems” and foster audience loyalty, they’ll need Edutainment initiatives that focus on Science, Social Issues, or Sustainability. Edutainment alone can’t solve these problems. But brands and organizations can break down these topics in simple and ... See more

UGE (User-Generated Edutainment):  UGE does look like UGC on the surface, but the best work in this area has something different going on: an increased focus on Pedagogy. Although some UGE creators may not see themselves as students of the science of learning, the proliferation of access to learning about learning means UGE is on the rise.&nbs... See more

Brands as Neo-Educators - Savvy brands that embrace the future of Edutainment will give audiences a behind-the-scenes look at the company. They’ll demystify professional processes, improve transparency, and make the impossible feel a little more possible. And they'll do it all in ways that feel accessible, engaging, and tactile.

Cultural Institutions Reimagined - Many museums and other cultural institutions have had a rough ride of late. Although their curators and patrons may disagree, so many of them are great examples of Edutainment. What’s more, they’re incredibly well placed to capitialize on Edutainment 3.0. To achieve this two-pronged mission, museums are ... See more

Edutainment 2.0: New devices, networked communities, and production processes - from console gaming, to internet forums and digital cameras - radically expanded the range of experiences, while also reducing the cost of production and distribution. Education & aspiration showed up in reality TV, niche internet groups, and desktop games.

Edutainment 1.0: In 1952 the FCC set aside 242 television frequencies for non-commercial educational purposes. Public broadcasting, an emerging counter-culture influence and aesthetics, and an idyllic 'neighborhood' ethos led to the first wave of Edutainment.