Saved by Sam Blumenthal
Alibaba Fuses Digital Stores with Livestreaming
While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari, co-foun... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
“That was the moment we realized that livestreaming was going to change everything,” Yuan said. “We were literally dealing with hundreds of customers, just three of us, addressing each customer’s sizing concern and questions.”
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
From Huya (game streaming) to Pinduoduo (cheap Taobao) to Dianping (Yelp for China) to Yinke, Yizhibo, Douyu, Bilibili, and Meipai (live streaming platforms) to Xiaohongshu (shopping reviews) to Duoyin (TikTok of China) to Weibo (Facebook of China), China is a rich, booming ecosystem for social. But beyond pure social, each of these aforementioned ... See more
Jess Li • What the US can learn from China on social commerce
In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.
China Daily • AI hosts fuel China's livestream shopping boom
