Use of the online video platform continued to surge in recent months as brands and merchants impacted by Covid-19, including mall operator Intime and furniture retailer Easyhome, increasingly turned to livestreaming to resume operations.

Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.

In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an... See more