Taobao Live Rethinks the Future of Stores

To allow even more businesses to make use of its resources, Taobao Live said that its strategy for 2020 will include training to help more than 10,000 in-store staff become effective livestream hosts.

As offline modes of operations became disrupted by the Covid-19 disease, Taobao Live offered businesses a lifeline to reach vast audiences, including the more than 800 million monthly active users that visit Alibaba’s e-commerce sites. In February, Taobao Live removed barriers and waived service fees for brick-and-mortar merchants to join its platf... See more

“The current healthcare crisis is a wakeup call for retailers,” said Yu Feng, senior director of e-commerce content at Taobao. “It has prompted many to accelerate their digital makeovers, so that their businesses become more dynamic and resilient.”