added by Sam Blumenthal · updated 2y ago
Alibaba Fuses Digital Stores with Livestreaming
sari added
- 'Livestreaming as a distribution channel' monetisation strategies This is what an e-commerce livestream looks like on Taobao: The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more
from Livestreaming monetisation models by Substack
Sam Blumenthal added
- alibaba made livestreaming a central part of its core apps early on and relentlessly invested.
from The Brazen Strategy Behind China Tech’s Growth by Rui Ma
Lillian Sheng added