A Triumph of Avoiding the Traps (Published 2009)

I know how hard it is to fight for attention. I’ve been doing it for over five years now. But I also know that you don’t have to sell your soul in the process. You can do things your own way, even if it takes a little longer.

You were never going to see her making any kind of public misstep or posting something reckless on social media, which is part of why she’s a bit of a cipher. It was hard to know who she really was or what she really thought. She worked really hard—that was always her personal brand from the moment she appeared on The Hills and that’s what, univers... See more

Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project

... See more