A System for Streamlined Decisions [Satisficing]

abbreviate such an arduous process by selecting the first practicable candidate that presents itself. This tendency has a quirky name, “satisficing”—a term coined by economist and Nobel laureate Herbert Simon—to serve as a blend of the words satisfy and suffice. The combination reflects two simultaneous goals of a chooser when facing a decision—to

Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n

People handle having lots of choices in two ways: by “maximizing” or “satisficing.” Maximizing is exploring all the options, weighing them, and trying to get the best. Satisficing is thinking about what you need and picking the first thing that fulfills those needs. Satisficing is living by “good enough.”

We are not omniscient, rational optimizers, says Simon. Rather, we are blundering “satisficers,” attempting to meet (satisfy) our needs well enough (sufficiently) before moving on to the next decision.