Amie Pollack

Really I think the issue at the root of this existential drama is less about figuring out who you are and how to dress that way – which you’re not supposed to solve; the idea of fashion and more crucially of style is to grant you access to endless experiments, personae and dreams – and more about changing your relationship to what you have and what... See more

Speaking of past OTs, a number of you have inquired about “the archive” or “reading past issues” and I am here to deliver the news that the inbox is your archive and there is no way to read past issues except to reply to this email and request a past issue. There are too many of you (and too many issues) for me to forward multiple issues or every p... See more

And although the Senate failed to reach the two-thirds majority required for conviction, seven Republican senators voted to convict—the most members of a president’s own party to vote for an impeachment conviction in history

and because the algorithm was constantly changing, I had to change with it. I was constantly adapting my visual and verbal style to keep up with trends

Brands who have found resonance with their ideas are “Multi-Platform Narrative Threading” - and telling different but overlapping versions of their story on different social networks, such that fans that are reached across different mediums begin to get a bigger, more holistic view, and feel truly in on the brand story in ways that have never befor... See more

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or fiction

... See more

In this way, print magazines free all sides of the media economy from some of the things people commonly dislike most about reading online. There’s no algorithmic intervention serving things up to readers, no paywalls that refuse to remember your password, no constant bids for your attention crowding the edges of your screen. They allow both publis... See more

1) It must be exhausting to read things in order to get mad at them. 2) The social-media internet was built around finding things to get mad at. 3) That motivation ultimately made everything bad. 4) I don’t want to do that; I want people to read newsletters (or articles) because they want to be surprised and delighted by them, because we’re on simi... See more