Amie Pollack

and because the algorithm was constantly changing, I had to change with it. I was constantly adapting my visual and verbal style to keep up with trends

Brands who have found resonance with their ideas are “Multi-Platform Narrative Threading” - and telling different but overlapping versions of their story on different social networks, such that fans that are reached across different mediums begin to get a bigger, more holistic view, and feel truly in on the brand story in ways that have never befor... See more

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or fiction

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In this way, print magazines free all sides of the media economy from some of the things people commonly dislike most about reading online. There’s no algorithmic intervention serving things up to readers, no paywalls that refuse to remember your password, no constant bids for your attention crowding the edges of your screen. They allow both publis... See more

1) It must be exhausting to read things in order to get mad at them. 2) The social-media internet was built around finding things to get mad at. 3) That motivation ultimately made everything bad. 4) I don’t want to do that; I want people to read newsletters (or articles) because they want to be surprised and delighted by them, because we’re on simi... See more

Another nuance is that most companies and developers do actually not self-host open source LLMs, but use services like together.ai to consume them. Thus, practically speaking, most developers consume open source models in the same fashion as they consume OpenAI or Anthropic models - via third party APIs. Also, most large models like DeepSeek R1 are... See more