Amie Pollack

1) It must be exhausting to read things in order to get mad at them. 2) The social-media internet was built around finding things to get mad at. 3) That motivation ultimately made everything bad. 4) I don’t want to do that; I want people to read newsletters (or articles) because they want to be surprised and delighted by them, because we’re on... See more

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or

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Really I think the issue at the root of this existential drama is less about figuring out who you are and how to dress that way – which you’re not supposed to solve; the idea of fashion and more crucially of style is to grant you access to endless experiments, personae and dreams – and more about changing your relationship to what you have and what... See more