Amie Pollack

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or

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{"@context":"https://schema.org","@type":"VideoObject","description":"Make the switch to Musicbed and start your 14-day free trial today: https://fm.pxf.io/lucidfreetrial\n\nSTANZA SERIES: https://youtube.com/playlist?list=PLN4MQEkghycfzlNiBf5XcGSsYKPno6EfS&si=jhTK_Ri6SjU392UH\n\nAn essay by Shaffer Nickel -... See more

1) It must be exhausting to read things in order to get mad at them. 2) The social-media internet was built around finding things to get mad at. 3) That motivation ultimately made everything bad. 4) I don’t want to do that; I want people to read newsletters (or articles) because they want to be surprised and delighted by them, because we’re on... See more

Another nuance is that most companies and developers do actually not self-host open source LLMs, but use services like together.ai to consume them. Thus, practically speaking, most developers consume open source models in the same fashion as they consume OpenAI or Anthropic models - via third party APIs. Also, most large models like DeepSeek R1 are... See more

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more