Amie Pollack

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or

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Really I think the issue at the root of this existential drama is less about figuring out who you are and how to dress that way – which you’re not supposed to solve; the idea of fashion and more crucially of style is to grant you access to endless experiments, personae and dreams – and more about changing your relationship to what you have and what... See more

• BabyAI: A simple, two-dimensional grid-world in which the agent has to solve tasks of varying complexity described in natural language.


• Crafter: A Minecraft-inspired grid environment where the player has to explore, gather resources and craft items to ensure their survival.


• TextWorld: An entirely text-based game with no visual component, where the

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1) It must be exhausting to read things in order to get mad at them. 2) The social-media internet was built around finding things to get mad at. 3) That motivation ultimately made everything bad. 4) I don’t want to do that; I want people to read newsletters (or articles) because they want to be surprised and delighted by them, because we’re on... See more

I think there's a very deep point about the universe being interconnected there, but there's also a really interesting point for people who want to make stuff—write or make podcasts or whatever—because there's this deep fear that everyone has about being pigeonholed. And it's like, well, if I pick this really specific topic, I won't be able to... See more