Amie Pollack
@amiepollack
Amie Pollack
Brands who have found resonance with their ideas are “Multi-Platform Narrative Threading” - and telling different but overlapping versions of their story on different social networks, such that fans that are reached across different mediums begin to get a bigger, more holistic view, and feel truly in on the brand story in ways that have never... See more
Scaling Creative Operations
If you work on anything worthwhile, sooner or later people will care about it and will want you to send progress updates. These could be quarterly investor updates, weekly updates to your boss, emails to adjacent teams, etc. Here are tips on how to do this well.
Understand your role, and with each update add to the body of evidence that you’re a
“Beginning with the retirement of the Space Shuttle in 2011, the United States experienced a lapse in ability, will, and imagination that was astonishing for a nation that, two generations earlier, had made nine missions to the moon. For almost a decade after the last Shuttle mission, the nation had not been able to send humans into space. It was... See more
Speaking of past OTs, a number of you have inquired about “the archive” or “reading past issues” and I am here to deliver the news that the inbox is your archive and there is no way to read past issues except to reply to this email and request a past issue. There are too many of you (and too many issues) for me to forward multiple issues or every... See more
OT 98: IS SHOPPING REALLY IMPORTANT FOR STYLE?!
We think that we surround ourselves with our interests, but causality often runs the other way: We become interested in what we’re surrounded by.
Most people fall short of the creative ideal. They are satisficers rather than searchers for the optimal or desired solution... and unless they are held accountable for their decision-making strategies, they tend to find the easy way out—either by not engaging in very careful thinking or by modeling the choices on the preferences of those who will... See more