high-value advice, in general), is about insight .

Insight requires context, nuance, and judgment.

• What are you trying to accomplish?


• What's your timeframe?


• What other constraints should I be aware of?


• Do you have more time to invest than money, or more money to invest than time?


• What do you love?


• What do you hate?


• What will you say you'll do?


• What will

... See more

I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".

"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more