WPP - Why is a Good Insight Like a Refrigerator?
Simply put, an insight is a specific piece of information gleaned directly or indirectly from customers. It gives you a nuanced understanding of why customers do what they do. When pieced together, these insights answer crucial questions about your business, such as: What should I sell? Whom should I focus on? What makes my business unique? How can
... See moreLouis Grenier • Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
The ability to find meaning in various combinations of observation and knowledge, memory and emotion, springs from completely human qualities of intuition and instinct.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Insight is a deep understanding of the problem and of customers. Insight gives you a perspective that others just don’t have.
John Zeratsky • Click: How to Make What People Want
