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A conversation with Seth Godin
The Internet is about connection, between and across people. And for the longest time, everything that worked on the Internet worked because it connected people to each other or people to information they were looking for. So what happens when Claude knows everything there is to know about me, and it knows everything there is to know about you, and... See more
Alex Dobrenko • A conversation with Seth Godin
The first actually aspirational future I’ve seen in this thing, but also an aspiration that has to be protected from the foibles we’ve fallen to in previous techno-optimist cycles.
What I've discovered is I don't have to apologize.
Alex Dobrenko • A conversation with Seth Godin
So more antisocial behavior incentivized by computational media?
So, long answer to your question: we need to think about what people are going to pay for. Because creators have to make money, and they're not going to pay for pretty good nonfiction books anymore. The value of those is going to go to zero. They're not going to pay, even with ads, for sort of funny one-minute videos. Not going to pay for that.... See more
Alex Dobrenko • A conversation with Seth Godin
A marketer’s perspective on things.
If we look at something as prosaic as instruction manuals, everything from IKEA to how to use software, they're inherently flawed. They lack empathy. They frustrate all the people who read them. AI should do it. The purpose of an instruction manual isn’t to give a job to a technical writer. It’s to help the person who’s reading it.
Alex Dobrenko • A conversation with Seth Godin
We already have some of them taking over the phone lines, and boy if it isn’t more frustrating…
The idea that I have many partners, each with different skill sets, who are willing to work on things without pushback—unless I ask for it—is extraordinary. So I am being more creative now on a per-minute basis than I have been in 20 years.
Alex Dobrenko • A conversation with Seth Godin
Is creativity, creativity without some resistance? So is he being more creative or deluding himself into thinking he is?
Five weeks ago, I got an idea to create a deck of cards. Each card would have an icon on it that would remind you of someone's body of work. If you scanned the QR code, it would bring you to an artifact in Claude that would have an endless conversation with you based on that body of work. Imagine a patient, inquisitive coach who talks you through... See more
A conversation with Seth Godin
Why are we allowing ourselves to fall for the myth that this is a patient, inquisitive coach? What is it about people like Seth Godin that makes them use that language?