A Brand Strategy Lesson on Perspective
mail.google.com
A Brand Strategy Lesson on Perspective
Keely Adler and added
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Michael Fitzsimmons • How do you build a brand people love?
Agalia Tan added
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
amazon.com
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
Product creators often fall into the trap of thinking there is only one way to position an offering, and that we have no ability to shift that contextual frame of reference, especially after we have released it to market. We set out to build something (a new dessert or a new way of doing email, for example) and then almost unconsciously position ou
... See more