updated 1d ago
Interviewing Users: How to Uncover Compelling Insights
What I’m calling interviewing is also referred to by other names: user research, site visits, contextual research, design research, and ethnography,
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Johann Van Tonder added 6mo ago
Insights don’t simply leap out at you. You need to work hard and dig for them, which takes planning and deliberation.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Johann Van Tonder added 6mo ago
people find the pain of the problem to be less annoying than the effort to solve it.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Johann Van Tonder added 6mo ago
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Johann Van Tonder added 6mo ago
interviewing (by whatever name you want to call it) is a deep dive into the lives of customers.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Johann Van Tonder added 6mo ago
but I approach the interviews with a sense of what I can only call a bland curiosity.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Christina Ducruet added 2mo ago
that people don’t necessarily experience all those stages or experience them in that order. A contrasting model is the beat sheet (see Figure 5.1), a tool for screenwriters that lays out the necessary sections of a typical three-act screenplay, a ubiquitous structure for Hollywood films. There are even beat-sheet calculators that will take the numb
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Christina Ducruet added 2mo ago
Interviews are not good at predicting future behavior, especially future purchase intent or uncovering price expectations. Asking those questions in an interview will reveal mental models that exist today, which can be insightful, but won’t necessarily be accurate.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Christina Ducruet added 2mo ago
My own expectations are muted, blunted, and distributed.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Christina Ducruet added 2mo ago