Nine by Nine 2020 by Future Commerce_1

It’s been a complicated year for luxury. The sector was already grappling with slowing growth but now American tariffs have disrupted global supply chains, driven prices upwards and dented consumer confidence. But there’s another, deeper long-term challenge that the industry needs to contend with: the perceived trivialisation of high-end fashion. Some brands have been able to overcome this value erosion by placing craftsmanship at their core, therefore connecting with customers in a deeper way. Mexican designer Carla Fernández (@carlafernandezmx) has long been at the forefront of ethical, craft-based fashion. Her eponymous brand collaborates closely with Indigenous artisans across Mexico, promoting traditional craftsmanship and advocating for policies like collective intellectual property rights. After experiencing first-hand how the fashion industry overlooks contributions from the Global South, Tunisian entrepreneur Kenza Fourati (@kenzafourati) co-founded OSAY The Label (@osaythelabel), a brand focused on elevating artisan footwear crafted in Tunisia and using sustainable materials and traditional techniques. This week on The BoF Podcast, in a riveting conversation from BoF CROSSROADS 2025, Carla and Kenza Fourati discuss the power of craft-based fashion, how to collaborate ethically with artisans and indigenous communities while redefining what true luxury means. 🎙️ Listen now #linkinbio #BoFPodcast