Luxury x Culture

Performance art jolts excitement in the commercial luxury environment, enriching items with experiences, meaning, purpose and a commentary. It is also a riff on the blurring lines of reality (social, virtual, physical).

Pre-owned model, including rentals and resales, establishes luxury as rarity, uniqueness and power of objects granted to them by everyone who touched them, owned them, and wore them.

Vintage establishes luxury as knowledge - both the knowledge of environmental cost of fashion and the knowledge of history, meaning and importance of cultural goods.

Polyvore 3.0 is all about luxury as membership, taste signaling and belonging to taste communities.

Sartorial weirdness is luxury as affirmation of power - the power of luxury as an aesthetic system and also the power of individual designers within the industry.

The peak of consumerism as performance is Ye x Julia Fox “Date Night,” leading into Yeezy Gap Engineered by Balenciaga collab. Life x culture x art x commerce.

Creativity, point of view, taste, curatorial acumen and stylistic savvy are new units of consumption. Keywords are group buying and shared ownership.