Saved by Laura Pike Seeley and
8 mental model design heuristics
the best ways to make almost anything easier to grasp in a hurry is to follow the existing conventions—the widely used or standardized design patterns.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches, as much as possible, the mental models of your audience. If you get that right, you will have created a positive and useful experience.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Heuristics The term comes from Ancient Greek to mean “I discover.” Heuristics refer to strategies for problem solving that derive from learned patterns and previous experiences. Heuristics can also be referred to as “rules of thumb.” They are mental shortcuts that ease the cognitive load making a decision.
Boudewijn Bertsch • Cynefin - Weaving Sense-Making Into the Fabric of Our World ED02
