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The fewer styles we make, the more we can focus on quality. We think the future of clothing will be less is more, a few good clothes that will last a long time. We have never wanted to be the largest outdoor clothing company in the world, we have only wanted to be the best.”
Art Kleiner • The Fifth Discipline Fieldbook: Strategies for Building a Learning Organization
An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand ... See more
good on you • Degrowth: The Future Fashion Could Choose
Really, though, running a business of any size is hard work. Having made it sustainable and profitable, whether it’s big or small, should be something to be proud of.