#208 with Steph Smith - Why You Need a Chief Automation Officer

Template: take a really brocken D2C product and create a brand with a great design and website. Go to the FSA store to find products or to your local retailer and find products with a sea of sameness (all products look the same). Use growth marketing techniques on them: show the benefits, not the features (contents like Vitamin C), and use pronounc... See more