one-way door, if we don’t like what we see, we can’t turn around and walk out through the door again. This is what Bezos calls a “Level 1 decision.” For these types of decisions, we want to be cautious, data-driven, and deliberate in our decision-making.

Proceeding quickly with reversible decisions reduces the risk of being late to market.

In his 2015 shareholder letter, Amazon’s Jeff Bezos introduced us to lightweight, distributed decision-making. He calls irreversible decisions “Type 1” decisions and reversible decisions “Type 2.” He goes on to note that “as organizations get larger, there seems to be a tendency to use the heavyweight Type 1 decision-making process on most decision

‘Type 2 decisions can and should be made quickly by high-judgement individuals or small groups.’