The Diary of a CEO: The 33 Laws of Business and Life

Sharot asserts that there are four factors that determine whether a new piece of evidence will change an existing belief: 1. A person’s current evidence. 2. Their confidence in their current evidence. 3. The new evidence. 4. Their confidence in that new evidence.

Take care of your body; it is, after all, the only vehicle you get to own, the only vessel you’ll use to explore the world and the only house you can ever truly call a home.

When you’re thinking about storytelling, cater to your most uninterested customer first.

Strong marketing demands an opinion, a response and an emotion. It doesn’t want to be liked – it calls for either love or hatred. And once it’s finally reached a point of habituated familiarity, it changes shape, ensnaring its audience’s attention once again.

So, here’s what needs to be done if we want to increase our chances of being heard by someone on an opposing side. According to Sharot, if you want to keep someone’s brain lit up and receptive to your point of view, you must not start your response with a statement of disagreement.

In one company we have an internal workplace channel called ‘Impact’, which is dedicated to sharing powerful stories, testimonials and feedback about how each team member’s efforts has impacted the lives of real people, all over the world.

Questions, unlike statements, elicit an active response – they make people think.

‘I found that when you get enough A players together, when you go through the incredible work to find five of these A players, they really like working with each other because they’ve never had a chance to do that before and they don’t want to work with B and C players. And so it becomes self-policing, and they only want to hire more A players. And

Under the kaizen philosophy, you need lots of ideas, very often, to make meaningful progress over time. And in order to get lots of ideas, you need people to be driven by their own curiosity, motivation and care.

People want a feeling of progression, and if we aim for perfection, we’ll fail, because perfection is so far away. So instead of perfection, let’s have a little progression, just a little, and that will make us feel good. So, let’s identify the basics, get them right and then next week ask ourselves, what other little things could we do?