
The Diary of a CEO: The 33 Laws of Business and Life

it’s possible to replace a genuine motivation with a synthetic one. This phenomenon is also known as ‘motivation crowding’: if you attach a financial reward to ideas, it can interfere with or even eliminate people’s genuine creative energy and ambition.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
It’s an unfortunate reality of life that things that are easy to do are also very easy not to do.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Very easy to overlook the need for it and potential impact it might have.
The building, workforce and equipment was unchanged. The philosophy was new and the outcome was radically different.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
In the kaizen philosophy, innovation is seen as an incremental process; it’s not about making big leaps forward, but rather making small things better, in small ways, everywhere you can, on a daily basis.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
This law reveals what every great entrepreneur, athlete and coach seems to instinctively know: your success will be defined by your attitude towards the small stuff – the things most people overlook, ignore or don’t care about. The easiest way to do big things is by focusing on the small things.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
If you want your story to be heard, you must aggressively, passionately and provocatively design those first five seconds to be thumb-stoppingly compelling, annoyingly magnetic or emotionally engaging.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
first five seconds are do or die for any great story.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
When you’re thinking about storytelling, cater to your most uninterested customer first.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Cause if you can vet their attention you can get anyone elses
screams a compelling promise in his audience’s face, which holds their attention long enough for him to deliver upon that promise.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Start with why?