Brian Thomas Clark

Within this context, Drupal’s role appears increasingly aligned with long-term systems rather than rapid expansion cycles. Much of the work around Drupal today centres on sustained platforms, incremental improvements, and continuity for existing implementations. This reflects how organisations engage with Drupal not as a short-term solution, but as... See more

At the same time, Drupal continues to operate within a broader and changing technological landscape. Modern web development increasingly involves multiple layers, including frontend frameworks, composable architectures, and emerging AI-driven tools. In this environment, Drupal often functions as part of a larger system, contributing its strengths... See more

The hard parts are still stubbornly human: deciding what is worth doing, inspiring people to care, the last mile of building high craft products, the slow work of building a community. The people-y things.

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What do we aim to achieve with that?

How do we know when we’re successful?

What other alternatives have you considered?

You may receive the classic top-down “Do it because I know it’s right.” However, you may get into a better conversation and change the course of action.

Last month, a PM in my mastermind faced this exact situation. His CEO demanded... See more

The content marketers who will have a place in the new normal will be the ones who never approached content as a product, or publishing and distribution as “output.” They think about it as a means to an end, and see content as part of a system rather than something created in a silo and optimized for search engines.

If you know enough about... See more

So, what’s going on? Well, the result is more structural than anything to do with machine learning or consumer preferences. It’s because YouTube content is loaded with automated enhancements like transcripts, captions, timestamps, and keyword-rich descriptions.

That structure makes it easy for AI engines to parse, understand, and reference – exactly... See more

Not because AI is a threat - rather, it’s sort of the only moat left for content marketing careers. It’s largely because our audience believes the hype about AI that the bottom of the content marketing job market has fallen out, the illusion that productivity is more important than creativity, and the belief that emotional connections aren’t... See more

content is no longer considered brand marketing, but increasingly, as operational infrastructure.

Your Website Is Your Brand’s Human Frontier

Now let’s swerve hard into the human side of things. Because for all the data-slinging and model-optimizing, there’s still one irreplaceable thing you can do that machines can’t: make people feel something.

Think about it. Students don’t enroll because an AI told them to. They enroll because something... See more