Brooke Eyer
@brookeeyer
Brooke Eyer
@brookeeyer
We too often think that deep conversations have to be painful or vulnerable conversations. I try to compensate for that by asking questions about the positive sides of life: “Tell me about a time you adapted to change.” “What’s working really well in your life?” “What are you most self-confident about?” “Which of your five senses is strongest?” “Ha
... See moreCharismatic people are like empty vessels. They receive and pass on sensations without resistance. They are usually the one with the most regulated nervous system in the room, which allows them to encounter other people's ego/attentional structures and dance with them no matter what the exact configuration is, which is why charismatic people are ch
... See moreI've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.
Big ideas are less about creativity and more about conviction.
In fact, I think your conviction in an idea is more important than the idea its
... See moreWhat do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no