Brooke Eyer

there’s this struggle in my head. Is the world ending, or is it a nice day and I’m getting coffee? Obviously, it’s not a binary thing, but living this way is sometimes brain-scrambling. It’s not like the constant doom and gloom of Twitter was making me a better climate activist. Instead I’d be paralyzed. Twitter incentivizes you to live in this con... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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Charismatic people are like empty vessels. They receive and pass on sensations without resistance. They are usually the one with the most regulated nervous system in the room, which allows them to encounter other people's ego/attentional structures and dance with them no matter what the exact configuration is, which is why charismatic people are ch

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We too often think that deep conversations have to be painful or vulnerable conversations. I try to compensate for that by asking questions about the positive sides of life: “Tell me about a time you adapted to change.” “What’s working really well in your life?” “What are you most self-confident about?” “Which of your five senses is strongest?” “Ha

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Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a ... See more