Brian Sholis

- "To exist on platforms is to be subject to this kind of continual identity reconstitution, to fluidity. Self-branding attempts to hide this inevitability by claiming agency over it, as though by choosing to turn our identity into capital, it becomes a free choice. Self-obfuscation, on the other hand, effectively embraces it through a kind of... See more

- “… we never know as much about our own desires as we think we do. One of the great gifts and challenges of desire is that it illuminates who we are in unexpected ways.”

- "At their core, Expansive Brands are about doing good by being good."

* "I find that people often believe they have a writing technique problem, when, actually, what they have is a sincerity problem."

- "A dedication to the public domain demonstrates that the brand exists to contribute to culture, rather than extract from it."

- “In arguing that faculty radicalism is often illusory I do not mean to suggest that it doesn’t matter. On the contrary, it probably matters more than we generally think, just because elites probably matter more than we generally think.”