Brian Sholis

- "Our algorithmic self may or may not be faithful to how we see ourselves, but it has just as many dimensions and secrets."

- “The desire to invert a structure of injustice—to inflict on those we take to be the bearers of privilege the disregard they have inflicted on others—is one I very much understand, one I feel in myself. But it is always ethically suspect to speak of any human experience as irrelevant to our common human experience; it is always, let me go... See more

- "To exist on platforms is to be subject to this kind of continual identity reconstitution, to fluidity. Self-branding attempts to hide this inevitability by claiming agency over it, as though by choosing to turn our identity into capital, it becomes a free choice. Self-obfuscation, on the other hand, effectively embraces it through a kind of... See more

- “They found that an ideal clock — one that ticks with perfect periodicity — would burn an infinite amount of energy and produce infinite entropy, which isn’t possible. Thus, the accuracy of clocks is fundamentally limited.”

A thoughtful essay about how our online identities—even when our default mode is misdirection or obfuscation—are visible to the platforms we use, and by extension to capitalism and its prerogatives.

- "deprioritizing ethical business practices directly undermines stability, profitability and growth"