Brian Sholis

* “The most impactful mitigation strategy is to accept that lossiness exists.”

* “In the long run, there is a big difference between building an email list organically and buying a bunch of distribution through ads. It takes at least a year, usually two, for a publication to find its legs.”

- "Criticism in the broadest sense is a key tactic for maintaining a nonrigid, noncomplacent orientation toward the world. [...] Never get too comfortable, never be quite congruent with yourself, and never assume anything else is entirely congruent with itself."

Sometimes you find ideas for the future in stories from the past. This book is the best survey I know of covering adult education, which is pretty much what all education was in many of the decades it covers. The description:

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

- "A dedication to the public domain demonstrates that the brand exists to contribute to culture, rather than extract from it."

- “One characteristic of a desirable elite, it seems to me, is that its members be self-aware.”