Brian Sholis

- "The decision to **add to cart** is no longer a knee-jerk reaction mid-scroll on social media, but now a risky energetic investment by an increasingly cynical and burnt-out online user."

- "the concrete practices of the tech industry now structure identity and individuality in ways that support its own hegemony. While it presents endless avenues for expression, it sees us as wholly reducible to market logic, where we are real to the degree that our consumption habits are rational. This vision of selfhood promotes uniformity and... See more

- “The way we talk about relevance suggests that it is a quality a work possesses, something an author has engineered or achieved, an accomplishment. This, too, seems wrong to me. Relevance may have more to do with the audience; it is a quality of our reading at least as much as an attribute of what we read.”

* “Additionally, consider how to make explicit the things that may naturally be implied in a conversation.”

- “It’s striking to think that the past has weight not just because it influences the future but because it has its own intrinsic value.”

- “My discomfort with our current use of “relevance” as a term of judgment is that it conceals its criteria, and that those criteria are not aesthetic, but social and political. I worry that if we make such “relevance” not just one among other judgments we might make about art, but a condition of our interest, we have made that condition purely... See more

* "And if you can’t even type it—forget about publishing it, we’re just talking about the initial keyboard action—that means that you don’t want to know yourself."

1. Your career is not your life2. Explore, then exploit3. Don't do the job you want to tell other people you do. Do the job you want to do.4. Be ruthlessly honest with yourself about what you value—and how much professional success matters to you5. Flow comes from voluntary, difficult, worthwhile work