Brian Sholis

* "Flip over the rock in your mind, type about the beetles."

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

- "The decision to **add to cart** is no longer a knee-jerk reaction mid-scroll on social media, but now a risky energetic investment by an increasingly cynical and burnt-out online user."

- “But the ambiguous quality of the analog is a strength. I could be a minute early or late, depending on my head-tilt. A visual demonstration of relativity. The digital numerals on your phone: That is time controlling you. On the analog, I’m my own boss.”

- "An expansive brand accepts a place in society as a type of public good, operating with a simple logic of forever expanding to nourish its every cultural touchpoint."

* “The most impactful mitigation strategy is to accept that lossiness exists.”

- "Even if we’re anonymous or confusing to other people, we remain pellucid and knowable to platforms, which establish a recognizable personal brand of sorts algorithmically. When we encounter ourselves in the guise of recommended content and customized ads, we are meeting our coherent public image, as the platforms have deduced it from an entire... See more

* “All friendships of any length are based on a continued, mutual forgiveness. Without tolerance and mercy all friendships die.”