Brian Sholis

- "A dedication to the public domain demonstrates that the brand exists to contribute to culture, rather than extract from it."

"Any maximizing, economistic approach to living becomes a kind of hoarding as the means and ends reverse and it tips over into irrationality. It’s hoarding when I keep opening tabs, when I try to get to the end of my RSS article queue, when I use iTunes play counts to organize my listening habits, when I buy books I won’t live to read, when all... See more

* “I take extra care to prioritize extended time with friends. If you want a deep conversation, you need time. Instead of spending two or three hours with somebody, I prefer to spend two or three days with them.”

- “The duration of felt experience is between two and three seconds …. Everything before belongs to memory; everything after is anticipation. It’s a strange, barely fathomable fact that our lives are lived through this small, moving window.”

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

"I function like a more curated but less efficient version of GPT. My sentences are not generated by A.I., but they are largely the synthesis of my favorite authors."

"I enjoy reading human writing because I like getting mad at people. Perhaps the personal quality in writing is a happy accident, and a lot of journalism could be replaced with an

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