Brian Sholis

* “In the long run, there is a big difference between building an email list organically and buying a bunch of distribution through ads. It takes at least a year, usually two, for a publication to find its legs.”

- "Squashed evaluations: When an entire rich form of activity gets evaluated through one tiny window, then the importance of whatever’s in-frame gets over-exaggerated — and whatever’s outside of that frame gets swamped."

A profile of David Mills, an engineer who coded the Network Time Protocol that runs much of the internet. His methods, his code, are slowly be replaced by other ways of measuring and coordinating time, and this story does a good job of framing the personalities of those involved, the trade-offs, etc.

A thoughtful essay about how our online identities—even when our default mode is misdirection or obfuscation—are visible to the platforms we use, and by extension to capitalism and its prerogatives.

- “the focus of software services has shifted from manipulating data to manipulating workflows.”