Brian Sholis

- “The way we talk about relevance suggests that it is a quality a work possesses, something an author has engineered or achieved, an accomplishment. This, too, seems wrong to me. Relevance may have more to do with the audience; it is a quality of our reading at least as much as an attribute of what we read.”

* “What would it mean for the workplace to be, not a family, but ground for making kin? Where and to whom would that kinship’s lines connect and disconnect, and so what? Oddkin doesn’t abide a hierarchy, it doesn’t heed the chain of command. A kinship of oddkin must be rooted in equity and care, in sustainability, in mutual aid. In solidarity.”

- "the structure of the online environment right now seems to demand that superstar reviewers put up frequent updates. … But if you’re reviewing the kind of thing that is subtle, that takes a long time to really get to know, then the context of review has drifted really far from the context of use. So we’re evolving this perverse ecosystem centered... See more

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

* “It’s lack of awareness to lossiness that dooms most conversations to miscommunication, not the lossiness itself.”

- “Textual interfaces are everywhere in the modern workplace. Slash-commands in Slack and Discord and Notion, hash-tags for channels and tagging, special syntax for searching and querying data across applications, @-mentions in social media and team work environments, and so on. We’re training ourselves to be more savvy users of the textual... See more

* "Sometimes, to be a resident of polite society, you have to lie, and this feels unpleasant for a moment but is usually bearable. But lying to an empty page alone in a room feels awful."