Brianne Johnson

When writing, separate the “creator” and the “editor”. The “creator” just writes, and doesn’t worry about quality; the goal is words on the page. Later, you can be the “editor” and shape it into something good

Among luxury brands, an increase in the size of the logo by one point on a seven-point scale results in a $122.26 price decrease for Gucci and a $26.27 decrease for Louis Vuitton.

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

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A large number of Americans admit to spending more time planning their wedding than preparing for retirement.

In 2023, the average cost of a U.S. wedding hit $35,000, a $5,000 increase from the previous year. Despite the hefty price tag, over 15% of Americans say they’d be willing to go into debt for their dream wedding.

At any given time, you’re either pre–heavy thing or post–heavy thing. You’ve either made something weighty already, or you haven’t. Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold, and it shows. They’ve made something substantial—something that commands respect, inspires... See more