Brianne Johnson
@bri4nn3
Brianne Johnson
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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In Pasadena, California, photographer Gregg Segal embarked on a project capturing individuals from diverse backgrounds and ages within his garden. Utilizing three distinct settings - water, beach, and forest - Segal juxtaposed each subject amidst a week’s accumulation of their waste. Participants were tasked with gathering and preserving all their... See more
instagram.comAmericanism and
Bel
The results show that most people are very good at recalling brand colors – around 80 percent selected the correct palettes for their drawings, while shapes and elements in logos are harder to recall.
When a brand’s logo changes over time, a subset of people mistakenly conflates old and new versions. Similarly, we sometimes slip up when advertising utilizes strong symbols not used in the logo (e.g., the Burger King crown).
Overall, 16 percent of people drew near perfect logos, and 37 percent were good but not perfect. As we would expect, the more complex the logo, the less likely people are to remember it in full.
Why do we assign more value to some personal milestones than others? If you're a thirty-something unmarried woman, you’ve probably experienced the persistent ding of WhatsApp notifications—adding you to yet another bridesmaids group chat. First, it's engagement parties and gifts. Then bridesmaid duties. Followed by bachelorette trips, wedding... See more
instagram.comOften we fail to improve our lives simply because things don't get bad enough. If your new job is hell, you’ll leave it, but if it’s just unsatisfying, you’ll likely grind it out. Thus, small problems often threaten our quality of life more than big ones.
Gurwinder • 25 Useful Ideas for 2025
Selfhood and
A large number of Americans admit to spending more time planning their wedding than preparing for retirement.
In 2023, the average cost of a U.S. wedding hit $35,000, a $5,000 increase from the previous year. Despite the hefty price tag, over 15% of Americans say they’d be willing to go into debt for their dream wedding.
In 2023, the average cost of a U.S. wedding hit $35,000, a $5,000 increase from the previous year. Despite the hefty price tag, over 15% of Americans say they’d be willing to go into debt for their dream wedding.
True teachers are called into being by the contradictions generated by civilization… We need them
A new shape and
Gary Snyder — poet, anthropologist, and ecological steward