Brianne Johnson

Cognitive load is like playing an iterated game of diminishing returns. Every choice—every click, every scroll—saps a little more of your mental energy. By the time you’re 20 decisions deep, your ability to make intentional choices is shot. It’s not that you’ve lost the game; you’ve been worn down by it.

In behavioral economics, this is known as... See more

Billboard's 2024 year-end analysis: 82% hit songs now use one of just four melodic structures that have previously proven most successful by the algorithm. Spotify's year-end data: the average similarity score between Top 100 tracks reached an all-time high.

BoF x McKinsey's State of Fashion 2024 report: 71% (sure…cash-strapped, low-growth) fashion... See more

Take a look! 📌

Gathering well is the deeply generous act of noticing a real need in a community and creating just the right container to help meet it.

At any given time, you’re either pre–heavy thing or post–heavy thing. You’ve either made something weighty already, or you haven’t. Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold, and it shows. They’ve made something substantial—something that commands respect, inspires... See more

We can all agree that discovering fire was pretty rad. The first humans to do it probably spent a lot of time learning which kind of kindling was best, how to nurse a spark into a flame, and what sorts of fires were best for cooking vs. heating. They must have painstakingly passed this knowledge from generation to generation, and youngsters had to... See more