Rituals
Casper te Kuile, author
In 2023, the average cost of a U.S. wedding hit $35,000, a $5,000 increase from the previous year. Despite the hefty price tag, over 15% of Americans say they’d be willing to go into debt for their dream wedding.
Anne Helen Petersen, The Friendship Dip

Why do we assign more value to some personal milestones than others? If you're a thirty-something unmarried woman, you’ve probably experienced the persistent ding of WhatsApp notifications—adding you to yet another bridesmaids group chat. First, it's engagement parties and gifts. Then bridesmaid duties. Followed by bachelorette trips, wedding outfits, and more gifts. Then, like clockwork, the cycle continues with baby showers, kids' birthdays, and so on. But what if you never want to get married, or if you prefer to celebrate other momentous wins that matter more to you? At the link in bio, a perennial bridesmaid demands that we reassess the definition of a ‘big day’. Words by Divya Balakrishnan (@divyabal) #VogueCulture
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