Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
DEWALT, the leader in the professional power tool market, revealed that it has saved close to $6 million in research costs alone since launching its insight community.
Future of Social Communities
COMMUNITIES SHOULD ACT AS ENHANCERS: in service of the product or the experience
Future of Social Communities
Future of Social Communities
- The US is the only OECD country without some form of universal health coverage, resulting in the US spending twice as much (per capita) than other OECD countries.
- Despite this higher spending, most data shows health outcomes in the U.S. to be worse than other OECD countries, even after adjusting for nuances like above-average obesity.
- A 2020 study by
GoodRx: A new era for healthcare
3. Deeper Fan Engagement
- Community members can be a part of fan-made boards for the brand, test product, etc.
Future of Social Communities
Pirahã only has two color words: light and dark . What an English speaker might call dark red, speakers of Pirahã would just call dark
Monica A. Winkler • This is how your language affects your thoughts
For example, if there were canisters labeled “gasoline drums,” no worker would ever smoke near them because they were explicitly dangerous.
However, when the canisters were labeled “ empty gasoline drums,” workers would be less vigilant and would smoke near them.
The word empty , in their minds, meant “ free of risk .” This perplexed Whorf as
... See moreMonica A. Winkler • This is how your language affects your thoughts
4. Monetize Exclusivity
- Subscription or initiative models enhance exclusivity
- Monetization can be scaled in tiers, exclusive merch, etc.