Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
“People are more interested in the social links that come from brand affiliations than in the brands themselves.” - HBR
Future of Social Communities
4. Create accountability once rules have been set.
Coindesk • DAOs Are the New Way of Impact Work
It happens through integration of social components into the traditional online shopping process.
Ana Andjelic • Intro to community commerce
6. Ensure conflict resolution is informal, accessible, and low cost.
Coindesk • DAOs Are the New Way of Impact Work
But then again, she said, few could have predicted the endurance of the slang word “cool” as a marker for all things generally good or fashionable. Researchers say it emerged nearly a century ago in the 1930s jazz scene, retreated from time to time over the decades, but kept coming back.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in... See more
Substack • Entertainment x Shopping
"Context collapse": the issue of not having a platform unique to them (to avoid overlap with parents, coworkers, etc.) While they have always been online, they may or may not have other tech skills.
Weston Public Library • Because Internet
From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.