Ben Percifield
@benpercifield
Ben Percifield
@benpercifield
For example, if there were canisters labeled “gasoline drums,” no worker would ever smoke near them because they were explicitly dangerous.
However, when the canisters were labeled “ empty gasoline drums,” workers would be less vigilant and would smoke near them.
The word empty , in their minds, meant “ free of risk .” This perplexed Whorf as
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Cognitively speaking, sighted people can perceive all colors , regardless of language . It’s just that some languages make an association between a perception and a word.
the thing about the bouba/kiki effect is that it shows us that maybe not all signs are arbitrary , which is pretty fucking cool. A lot of us have a pretty strong impulse to use back vowels (like “ou”) and voiced plosives (like “b”) or nasals (like “m”) to talk about curvy shapes. That is to say, we see a soft round thing and we point at it and go
... See moreIn just his second full month on the platform, he made $9,700. “I never knew that writing could make me $10,000 in a month,” Lahijani, now a 19-year-old sophomore at New York’s Baruch College, tells CNBC Make It.