Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
This is a presentation on the book, just the tip of the iceberg if you're interested in more :)
Weston Public Library • Because Internet
Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”
Felicia Davin • Let's have a bouba
A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.
Ana Andjelic • Intro to community commerce
NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.
Future of Social Communities
He’s earned $62,400 writing more than 400 character backstories for an online version of the video game Grand Theft Auto, according to documents reviewed by CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
"Studies found the messages overall have been getting more complex over time."
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Weston Public Library • Because Internet
As soon as older people start using online slang popularized by young people on TikTok, the terms “become obsolete,” said Nicole Holliday, an assistant professor of linguistics at Pomona College. “Once the parents have it, you have to move on to something else.”
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
A creator needs a community, and not just any old community, but one that takes advantage of the most important dynamic enabled by the internet: a network effect.