Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
"What we learn, long before we utter any words, is that conversation is made up of turns."
Weston Public Library • Because Internet
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium
Weston Public Library • Because Internet
4. Monetize Exclusivity
- Subscription or initiative models enhance exclusivity
- Monetization can be scaled in tiers, exclusive merch, etc.
Future of Social Communities
A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?
Ana Andjelic • Intro to community commerce
young people are adept at “code switching,” meaning they use different language depending on who they’re with and the situations they find themselves in.