Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
The move to a true community repositions the topics of conversation from what the brand cares about to what the community talks about.
Future of Social Communities
3. Deeper Fan Engagement
- Community members can be a part of fan-made boards for the brand, test product, etc.
Future of Social Communities
Audiences must be engaged by you; Communities engage with you on their own.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
In just his second full month on the platform, he made $9,700. “I never knew that writing could make me $10,000 in a month,” Lahijani, now a 19-year-old sophomore at New York’s Baruch College, tells CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium for
Weston Public Library • Because Internet
“Our community has been a great source of ideas for new product features, so much so that we’ve rolled out “Feature Friday” in our Facebook group. Every Friday, we invite members to share their ideas, which our product team reviews as key input to our product roadmap.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
"Studies found the messages overall have been getting more complex over time."
p.58
Weston Public Library • Because Internet
After establishing its FANography insight community, sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year.
Future of Social Communities
In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and... See more