Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
"The internet, then, makes language change faster because it leads to more weak ties: you can remain aware of people you don't see anymore, and you can get to know people who you never would have met otherwise." p.39
Weston Public Library • Because Internet
The move to a true community repositions the topics of conversation from what the brand cares about to what the community talks about.
Future of Social Communities
"If there ever was a brand that seamlessly and organically mixed entertainment with community with commerce, that would be TELFAR. TELFAR’s website, Instagram account and TELFAR TV deliver a world that, at a first glance, seems to exist purely for its own enjoyment purposes. This is true; it is also true that it exists for enjoyment of the vast... See more
Substack • Entertainment x Shopping
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium for
Weston Public Library • Because Internet
Base products are the same as the products at the top (example is the Shopping Bag a.k.a the Bushwick Birkin). Layers of the reverse pyramid are TELFAR products (bags, collaborations, accessories), TELFAR Industry (TV entertainment, conversations, shows, community showcasing), TELFAR brand (non-gender, vegan, accessible, inclusive) and, finally,... See more
Substack • Entertainment x Shopping
4. Create accountability once rules have been set.
Coindesk • DAOs Are the New Way of Impact Work
2. Own Your Community
- Brands can have dozens of non-official pages, but there can only be one official