Choosing between focusing on content alone or building a community too, creators should absolutely choose a community as early as possible and work to develop a network effect.
Addresses a huge inefficiency in the current medical market - drug affordability. The product helps regular people save an average of 70% off retail pharmacy cash prices. In turn, this helps people get access to medication that would otherwise be out of reach.
Market leader in the space and is primed to take share in their primary markets.