Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
MIT engineers develop stickers that can see inside the body
news.mit.edu
Chapter 7, The Ethnic Theory of Plane Crashes, talks about power distance and cultural reasons why planes might crash
Malcolm Gladwell • 404 Not Found
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium
Weston Public Library • Because Internet
“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
6. Ensure conflict resolution is informal, accessible, and low cost.
Coindesk • DAOs Are the New Way of Impact Work
Influencer Sigh Swoon has created a Patreon account that allows her fans to become more closely connected to her via Close Friends, access to her book club, etc.
Future of Social Communities
Community Elements:1. Exclusivity: Early access to product. Members only merch. Access to content.2. Pricing: Percentage off sales. Shipping savings. Preferred partner pricing.3. Community: Access to communities. Members only events. Members only apps.
Future of Social Communities
From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.