Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
This is a presentation on the book, just the tip of the iceberg if you're interested in more :)
Weston Public Library • Because Internet
A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
He’s earned $62,400 writing more than 400 character backstories for an online version of the video game Grand Theft Auto, according to documents reviewed by CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
5. Apply *graduated* social sanctions for conflict resolution.
Coindesk • DAOs Are the New Way of Impact Work
Chapter 7, The Ethnic Theory of Plane Crashes, talks about power distance and cultural reasons why planes might crash
Malcolm Gladwell • 404 Not Found
In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and... See more
Mighty • Content Alone Will Kill the Creator Economy
The strong form of the theory is called linguistic determinism and says that language determines thoughts.
The weak form is called linguistic relativity and says that language influences thought.
Monica A. Winkler • This is how your language affects your thoughts
When the niche is narrow enough, you need very few people to make this kind of community network effect work.