Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and... See more
Mighty • Content Alone Will Kill the Creator Economy
Unlike professionals who develop characters and plotlines for video game studios, Lahijani specifically writes for users who play Grand Theft Auto 5 Roleplay, a multiplayer computer version of the popular console game. In this iteration of the game, players have to submit character backstories to join specific servers and play with certain users.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
"The difference between how people communicate in the internet era: Is your informal writing oriented towards the set of norms belonging to the online world or the offline one?"
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Weston Public Library • Because Internet
"What we learn, long before we utter any words, is that conversation is made up of turns."
Weston Public Library • Because Internet
Regenerative structures that start with looking after our own local shared needs are based a lot off of Ostrom’s eight principles:
Coindesk • DAOs Are the New Way of Impact Work
After establishing its FANography insight community, sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year.
Future of Social Communities
4. Monetize Exclusivity
- Subscription or initiative models enhance exclusivity
- Monetization can be scaled in tiers, exclusive merch, etc.
Future of Social Communities
"If there ever was a brand that seamlessly and organically mixed entertainment with community with commerce, that would be TELFAR. TELFAR’s website, Instagram account and TELFAR TV deliver a world that, at a first glance, seems to exist purely for its own enjoyment purposes. This is true; it is also true that it exists for enjoyment of the vast... See more