Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.
Ana Andjelic • Intro to community commerce
community growth and
young people are adept at “code switching,” meaning they use different language depending on who they’re with and the situations they find themselves in.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
He’s earned $62,400 writing more than 400 character backstories for an online version of the video game Grand Theft Auto, according to documents reviewed by CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
COMMUNITIES SHOULD ACT AS ENHANCERS: in service of the product or the experience
Future of Social Communities
"Context collapse": the issue of not having a platform unique to them (to avoid overlap with parents, coworkers, etc.) While they have always been online, they may or may not have other tech skills.
Weston Public Library • Because Internet
I understand why people take refuge in hyperbole to make their pain legible. But you can’t trick yourself out of feeling that pain through terminology alone.