Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
DEWALT, the leader in the professional power tool market, revealed that it has saved close to $6 million in research costs alone since launching its insight community.
Future of Social Communities
"The internet, then, makes language change faster because it leads to more weak ties: you can remain aware of people you don't see anymore, and you can get to know people who you never would have met otherwise." p.39
Weston Public Library • Because Internet
“Our community has been a great source of ideas for new product features, so much so that we’ve rolled out “Feature Friday” in our Facebook group. Every Friday, we invite members to share their ideas, which our product team reviews as key input to our product roadmap.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
For example, if there were canisters labeled “gasoline drums,” no worker would ever smoke near them because they were explicitly dangerous.
However, when the canisters were labeled “ empty gasoline drums,” workers would be less vigilant and would smoke near them.
The word empty , in their minds, meant “ free of risk .” This perplexed Whorf as
... See moreMonica A. Winkler • This is how your language affects your thoughts
This is a presentation on the book, just the tip of the iceberg if you're interested in more :)
Weston Public Library • Because Internet
3. Put forward clear participatory procedures for updating rules.