Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Future of Social Communities
The move to a true community repositions the topics of conversation from what the brand cares about to what the community talks about.
Future of Social Communities
As soon as older people start using online slang popularized by young people on TikTok, the terms “become obsolete,” said Nicole Holliday, an assistant professor of linguistics at Pomona College. “Once the parents have it, you have to move on to something else.”
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
An online community can generate new leads, improve customer retention, add value for your existing customers, and give you deeper insight into who you’re talking to. Your audience is merely a part of this.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Unlike professionals who develop characters and plotlines for video game studios, Lahijani specifically writes for users who play Grand Theft Auto 5 Roleplay, a multiplayer computer version of the popular console game. In this iteration of the game, players have to submit character backstories to join specific servers and play with certain users.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
The strong form of the theory is called linguistic determinism and says that language determines thoughts.
The weak form is called linguistic relativity and says that language influences thought.