Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
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Every speaker is learning how to write exquisite layers of social nuance that we once reserved for speech, whether we mark them by switching alphabets, switching languages, or respelling word." p.57
Weston Public Library • Because Internet
- Your audience is who you talk to.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in... See more
Substack • Entertainment x Shopping
But then again, she said, few could have predicted the endurance of the slang word “cool” as a marker for all things generally good or fashionable. Researchers say it emerged nearly a century ago in the 1930s jazz scene, retreated from time to time over the decades, but kept coming back.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
“If you look at these fan clubs or VIP memberships that have launched, it’s tied to exclusive, specific types of content being provided by influencers and celebrities.”- Krishna Subramanian, CEO of influencer marketing firm Captiv8.
Future of Social Communities
“People are more interested in the social links that come from brand affiliations than in the brands themselves.” - HBR
Future of Social Communities
Choosing between focusing on content alone or building a community too, creators should absolutely choose a community as early as possible and work to develop a network effect.
Mighty • Content Alone Will Kill the Creator Economy
INFLUENCERS ARE PRIORITIZING MONETIZED CONTENT AND COMMUNITIES AS AD REVENUE CAN BE UNRELIABLE