Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Good break down of how bilateral engagement is what makes a community a community with a few examples of audiences (unilateral engagement) vs communities (bi-directional engagement)
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium for
Weston Public Library • Because Internet
"
Every speaker is learning how to write exquisite layers of social nuance that we once reserved for speech, whether we mark them by switching alphabets, switching languages, or respelling word." p.57
Weston Public Library • Because Internet
Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”
Felicia Davin • Let's have a bouba
When the niche is narrow enough, you need very few people to make this kind of community network effect work.
Mighty • Content Alone Will Kill the Creator Economy
He’s earned $62,400 writing more than 400 character backstories for an online version of the video game Grand Theft Auto, according to documents reviewed by CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
1. Set clear boundaries between community and resources.
Coindesk • DAOs Are the New Way of Impact Work
Community Elements:1. Exclusivity: Early access to product. Members only merch. Access to content.2. Pricing: Percentage off sales. Shipping savings. Preferred partner pricing.3. Community: Access to communities. Members only events. Members only apps.