Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.
Ana Andjelic • Intro to community commerce
Influencer Sigh Swoon has created a Patreon account that allows her fans to become more closely connected to her via Close Friends, access to her book club, etc.
Future of Social Communities
"
Pre internet people generally have one account somewhere that someone set up for them. They know how to do basic things, as long as there are no changes."
Weston Public Library • Because Internet
Shop, Watch, Blog, Visit, & Workshops
magnolia.com
3. Deeper Fan Engagement
- Community members can be a part of fan-made boards for the brand, test product, etc.
Future of Social Communities
NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.
Future of Social Communities
MIT engineers develop stickers that can see inside the body
news.mit.edu