Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?
Ana Andjelic • Intro to community commerce
After establishing its FANography insight community, sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year.
Future of Social Communities
An online community can generate new leads, improve customer retention, add value for your existing customers, and give you deeper insight into who you’re talking to. Your audience is merely a part of this.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.
Future of Social Communities
"The difference between how people communicate in the internet era: Is your informal writing oriented towards the set of norms belonging to the online world or the offline one?"
p.110
Weston Public Library • Because Internet
Tetel-Andresen notes that in her classes, speakers of European language tend to draw horizontal lines with the past on the left and the future on the right .
Mandarin speakers tend to draw vertical representations of time .
What you draw might be relative to your language
Monica A. Winkler • This is how your language affects your thoughts
Future of Social Communities
Influencer Sigh Swoon has created a Patreon account that allows her fans to become more closely connected to her via Close Friends, access to her book club, etc.
