Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
COMMUNITIES SHOULD ACT AS ENHANCERS: in service of the product or the experience
Future of Social Communities
Choosing between focusing on content alone or building a community too, creators should absolutely choose a community as early as possible and work to develop a network effect.
Mighty • Content Alone Will Kill the Creator Economy
- Addresses a huge inefficiency in the current medical market - drug affordability. The product helps regular people save an average of 70% off retail pharmacy cash prices. In turn, this helps people get access to medication that would otherwise be out of reach.
- Market leader in the space and is primed to take share in their primary markets.
- Addressabl
GoodRx: A new era for healthcare
- Your audience is who you talk to.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
2.Define rules locally, alongside immediate stakeholders.
Coindesk • DAOs Are the New Way of Impact Work
When the niche is narrow enough, you need very few people to make this kind of community network effect work.
Mighty • Content Alone Will Kill the Creator Economy
Love bombing, gaslighting, and the problem with pathologising dating talk
James Greigdazeddigital.com
language and
72% of users would apply at least one selection filter for joining a community today - something already occurring on most Facebook groups.