Intro to community commerce

It happens through integration of social components into the traditional online shopping process.

Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?

The elements of the community-driven journey are:

1. Pique their interest


2. Establish social currency


3. Reward, active and earn

Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.