Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Come for the content, stay for the community network effect
Mighty • Content Alone Will Kill the Creator Economy
young people are adept at “code switching,” meaning they use different language depending on who they’re with and the situations they find themselves in.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
He’s earned $62,400 writing more than 400 character backstories for an online version of the video game Grand Theft Auto, according to documents reviewed by CNBC Make It.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
TikTok creators have gotten into the habit of coming up with substitutes for words that they worry might either affect how their videos get promoted on the site or run afoul of moderation rules.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
INFLUENCERS ARE PRIORITIZING MONETIZED CONTENT AND COMMUNITIES AS AD REVENUE CAN BE UNRELIABLE
Future of Social Communities
Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”
Felicia Davin • Let's have a bouba
TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in... See more
Substack • Entertainment x Shopping
- Your audience is who you talk to.