Ben Percifield

TikTok creators have gotten into the habit of coming up with substitutes for words that they worry might either affect how their videos get promoted on the site or run afoul of moderation rules.

the thing about the bouba/kiki effect is that it shows us that  maybe not all signs are arbitrary , which is pretty fucking cool. A lot of us have a pretty strong impulse to use back vowels (like “ou”) and voiced plosives (like “b”) or nasals (like “m”) to talk about curvy shapes. That is to say, we see a soft round thing and we point at it and go

young people are adept at “code switching,” meaning they use different language depending on who they’re with and the situations they find themselves in.

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Pre internet people generally have one account somewhere that someone set up for them. They know how to do basic things, as long as there are no changes."

Tetel-Andresen notes that in her classes, speakers of European language tend to draw horizontal lines with  the past on the left  and  the future on the right .

Mandarin speakers tend to draw  vertical representations of time .

What you draw might be relative to your language