Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
TikTok creators have gotten into the habit of coming up with substitutes for words that they worry might either affect how their videos get promoted on the site or run afoul of moderation rules.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
GoodRx: A new era for healthcare
innovestor.substack.com
Audiences must be engaged by you; Communities engage with you on their own.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
- Addresses a huge inefficiency in the current medical market - drug affordability. The product helps regular people save an average of 70% off retail pharmacy cash prices. In turn, this helps people get access to medication that would otherwise be out of reach.
- Market leader in the space and is primed to take share in their primary markets.
- Addressabl
GoodRx: A new era for healthcare
TikTok’s guidelines
do not list prohibited words, but some things are consistent enough that creators know to avoid them, and many share lists of words that have triggered the system. So they refer to nipples as “nip nops” and sex workers as “accountants.” Sexual assault is simply “S.A.” And when Roe v. Wade was overturned, many started referring
... See moreMelina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in ord... See more
Substack • Entertainment x Shopping
From 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.
Future of Social Communities
Tetel-Andresen notes that in her classes, speakers of European language tend to draw horizontal lines with the past on the left and the future on the right .
Mandarin speakers tend to draw vertical representations of time .
What you draw might be relative to your language
Monica A. Winkler • This is how your language affects your thoughts
Cognitively speaking, sighted people can perceive all colors , regardless of language . It’s just that some languages make an association between a perception and a word.