Saved by Ben Percifield
Audience vs. Community: What's the Difference for Your Brand?
Audiences must be engaged by you; Communities engage with you on their own.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
- Your audience is who you talk to.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
An online community can generate new leads, improve customer retention, add value for your existing customers, and give you deeper insight into who you’re talking to. Your audience is merely a part of this.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Good break down of how bilateral engagement is what makes a community a community with a few examples of audiences (unilateral engagement) vs communities (bi-directional engagement)
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Author Chris Brogan once said, “the difference between an audience and a community is which way the chairs are facing.”