Benedetta

Fundamentals of Finance to make you a better RevOps:
- Unit Economics (CAC, CPL, CPO, NRR) 
- Modelling Incentives & Compensation 
- Revenue Operating Model: Top of Funnel (focus on initial stage of customer awareness & interactions. Utm’s, lead scoring (MQL’s) & channel optimisation) 
- Revenue Operating Model: Middle of Funnel (gain insights into converting meetings to opps to win. Segmentation, win rates, average sales price & sales cycle. Discuss headcount/sales capacity management) 
- Revenue Operating Model: Renewals & Expansions: understand critical aspects of customer retention & expansion. How to implement effective strategies for renewals & upselling which help max. lifetime value & sustaining long-term rev growth) 

Podcast

Structure follows strategy - ideal org strategy for SaaS

Intimacy: desire + mental connection + self acceptance

To read

My Top 10 listed here - what are yours? 
• Never hesitate to invest in yourself—to pay for a class, a course, a new skill. These modest expenditures pay outsized dividends.

• Try to define yourself by what you love and embrace, rather than what you hate and refuse.

• You owe everyone a second chance, but not a third.

• Where you live—what city, what country—has more impact on your well being than any other factor. Where you live is one of the few things in your life you can choose and change.

• Do not cling to a mistake just because you spent a lot of time making it.

• You should be willing to look foolish at first, in order to look like a genius later.

• What others want from you is mostly to be seen. Let others know you see them.

• Being envious is a toxin. Instead take joy in the success of others and treat their success as your gain. Celebrating the success of others costs you nothing, and increases the happiness of everyone, including you.

• If you are more fortunate than others, build a longer table rather than a taller fence.

• Recipe for greatness: expect much of yourself and little of others.