Bastian Külzer
@bastiankulzer
Bastian Külzer
Value-complexity matrix, Value-risk matrix, Agile user story mapping
Louisa Henry • Use a Product Value Matrix to Prioritize Your Roadmap — Reforge
The Says quadrant contains what the user says out loud in an interview or some other usability study. Ideally, it contains verbatim and direct quotes from research.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
The Does quadrant encloses the actions the user takes. From the research, what does the user physically do? How does the user go about doing it?
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
Attention Required! | Cloudflare
medium.comThe Feels quadrant is the user’s emotional state, often represented as an adjective plus a short sentence for context. Ask yourself: what worries the user? What does the user get excited about? How does the user feel about the experience?
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
It helps to reveal any potential to increase conversion rate or how the user experience the entire flow.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
An example on buying a TV illustrates how to apply the empathy map.