Bastian Külzer
@bastiankulzer
Bastian Külzer
The Thinks quadrant captures what the user is thinking throughout the experience. Ask yourself (from the qualitative research gathered): what occupies the user’s thoughts?
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
Turn your feature backlog into an actionable matrix of prioritized initiatives using these three frameworks:
Louisa Henry • Use a Product Value Matrix to Prioritize Your Roadmap — Reforge
The Feels quadrant is the user’s emotional state, often represented as an adjective plus a short sentence for context. Ask yourself: what worries the user? What does the user get excited about? How does the user feel about the experience?
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
Value-complexity matrix, Value-risk matrix, Agile user story mapping
Louisa Henry • Use a Product Value Matrix to Prioritize Your Roadmap — Reforge
Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
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medium.comIt helps to reveal any potential to increase conversion rate or how the user experience the entire flow.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
An example on buying a TV illustrates how to apply the empathy map.