Andy W
@aweissman
Andy W
The genesis of MTV: innovating in a limited media landscape by adapting TV to music's emotional form.
(no subject)
The strategic rebranding of Nickelodeon and MTV's revolutionary approach, which made the network itself the primary destination
Screenshot (Aug 2, 2025 4:31:45 PM)
So a couple of cultural players coming together and that probably created the ground that Cologne was for about maybe 10 15 years not the epicenter of the world but at least for Europe and contemporary art it was one of the few important cities Because it was kind of run down the people were welcoming and rents were cheap, so all what is necessary
... See moreIf you're going to try new shit, at least half of it's not going to work. Absolutely. And when we get ready to try something, I go, guys, don't get too carried away. 50-50 chance, it works
Screenshot (Aug 3, 2025 10:09:15 AM)
, it's the analytics, but it's also, you got to have the magic. I can do all this survey data and tell you what people want, that to make it exciting. I now have to have the magic to make it exciting.
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MATH AND MAGIC
pm.rev.vet/storage/videos/e09d5974-852b-49a9-8474-92325db77c33.mp4
pm.rev.vetWhen someone pays $5 monthly for your newsletter, they're making a small, low-commitment decision. It's easy to subscribe, but it's also easy to unsubscribe when their credit card statement gets tight or they lose interest.
When someone invests $50-200 in a digital product, they're making a serious commitment to solving a problem. They're not just... See more
How I Consistently Make $5K / Month on Substack (Without a Single Paid Subscriber)
pm.rev.vet/storage/videos/3384982b-b8db-48dc-ab2b-3f6768b64744.mp4
pm.rev.vet1981, August 1981, we launched. And that world was a world of no information. There were three TV networks, ABC, NBC, CBS. And they decided when you were going to see programming. HBO had come along in the mid-70s. There had been no really advertiser-supported networks, which, of course, MTV was.
And there was an idea at the time that the consumer wanted choice, which we know is always true, and that instead of network programmers deciding when you could see kids programming, music programming, news, sports, you would go to these 24 hour channels and get it at any time. So you put together your own array of programming that matched your needs. That was a really new thing. Think of it as a poor man's on demand. I mean, there's no technology for on demand then.