When someone pays $5 monthly for your newsletter, they're making a small, low-commitment decision. It's easy to subscribe, but it's also easy to unsubscribe when their credit card statement gets tight or they lose interest.

When someone invests $50-200 in a digital product, they're making a serious commitment to solving a problem. They're not just b

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After nine months of running this system, I've learned something that completely contradicts the conventional Substack wisdom:

Higher-priced, one-time purchases often generate more revenue than monthly subscriptions—with less stress and better relationships.