Podcast Quotes

In everyday life we can always find a dead lyric that fits any circumstance—good or bad, happy or sad, stressful or not.

the hardest thing is to go, what's an angle I can talk about on this person that others don't know? Or what do I know about this person? Or what do I see here?

Marketers are disconnected from "real America" and must use data to challenge their instincts before applying creative magic.

If you're going to try new shit, at least half of it's not going to work. Absolutely. And when we get ready to try something, I go, guys, don't get too carried away. 50-50 chance, it works

Steve Ross's leadership philosophy: blending analytics ("math") with creativity ("magic") and fostering innovation by embracing mistakes.

The genesis of MTV: innovating in a limited media landscape by adapting TV to music's emotional form.

The 1980s media shift from limited network control to consumer choice with the rise of 24-hour cable channels.

The 'Math and Magic' business philosophy: balancing data-driven analytics with creative intuition, exemplified by MTV and Steve Ross

The strategic rebranding of Nickelodeon and MTV's revolutionary approach, which made the network itself the primary destination