one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting
During my time living in London, I spent every Wednesday evening taking part in guided meditation sessions at the Jamyang London Buddhist Centre. There, I first learned about the concept of "Beginner's Mind" (or "Shoshin" in Zen Buddhism) – the practice of approaching each moment with the curiosity and openness of a beginner, free from preconceptio... See more
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
humanity is still adapting to the fact that ordinary people have broadcasting capability. cultural norms around this are still being negotiated in real time. it’s actually imo more disruptive than promethean fire; you can’t use fire to burn people on the other side of the planet